Advertise locally – Get the most bang for your dollar!

Self Storage is a local business. People simply want their stuff close to them.  So why do I see adds for self storages located two towns away.  Just yesterday I heard a radio add for a self storage over an hour away.

Two of  the best way to advertise locally is the internet and direct marketing.  Your web site ( keywords – tags – page names) should be focused to your town.  You can even have your site come up before the big operators and reits because they have facilities in multiple towns they have to focus regionally.

Now when you advertise on google with adwords or facebook you can not only specify where people live but many other things.  It is much smarter to focus your advertising than to pay for advertising to people who will never use your services.  You probable have one of those $100 google ad words coupons – use it!  If not open a google adwords account and make an add but do not pay for it – in about a week you will have a google coupon code in in your email.

Direct mailing is also focused advertising.  You can choose individuals to mail advertising to such at realtors, attorneys, campgrounds ( rv storage), and funeral homes, apartments, etc in your town. Or you can do direct mailing to each household in town or even every other house hold.

Of course my favorite is to advertise to everyone as they drive by your site.  – More on that soon!

 

 

Sarasota Florida

In a couple of days we leave for 3 weeks in Sarasota Florida.  I love relaxing in Sarasota.  We are lucky self storage is a business we can manage on vacation.   Sure we have good mangers and spent a little extra time with them before we left.  For sure we will be in touch both with daily emails and an occasional phone call.  But we spend hours relaxing by the pool with a glass of wine knowing everything back home is good.

Sarasota screams come visit us.  Come enjoy all the wonderful things we have for you to enjoy.  It does it without fancy brochures or radio adds.  it does it with its many actions:

Clean white sand beaches,  many our door cafe’s, a wide range of fun shopping opportunities, night life galore for all ages, bike paths, museums, art, history, music concerts, 8′ sidewalks along the beach, marvelous palm trees and beautiful landscaping.tiki bars on the beach, friendly people,  fishing and boating piers and so much more.

The best marketing often is said without words.

 

Marina Jacks

What is Marketing?

My definition of self storage marketing is simple:  Any knowledge and action that will increase your rentals and provide you more profits.  “Providing more profits” is the critical part of my definition.  So, it would stand to reason that increasing the number of rentals without increasing your profits is not marketing.  However, increasing your number of rentals by improving your landscaping and making your existing and potential clients smile and be more comfortable is marketing.

So, lets start renting more units and making more profits today.

We sell boxes - do you?

Premier Post

It is exciting for me to typing my first blog post!  I will give you great marketing Ideas here at least once a week.  But today I want to keep it simple and tell you why I love self storage.

I Love Self Storage because:

Self Storage is fun!

Self storage is a great business.

Self storage is the best investment value for the dollar I know of.

Self storage is a great business build a perminate retirement income.

Self storage is a great family business.

You get to meet and help many people.

You build a business in your own community or any where you want.

You can work at your own business or you can hire someone to manage it.

It is fun to be your own boss.

You are in charge of your future.

Self storage is challenging.  Its a real business!

With a good manager or partner you can go on vacation for a week or the winter.

Self storage does not take a college degree or a million dollars in the bank.

Do don’t have to be a computer expert. -haha

I love self storage.

 

To Success!

Marc

Self Storage is fun!