Self Storage is a local business. People simply want their stuff close to them. So why do I see adds for self storages located two towns away. Just yesterday I heard a radio add for a self storage over an hour away.
Two of the best way to advertise locally is the internet and direct marketing. Your web site ( keywords – tags – page names) should be focused to your town. You can even have your site come up before the big operators and reits because they have facilities in multiple towns they have to focus regionally.
Now when you advertise on google with adwords or facebook you can not only specify where people live but many other things. It is much smarter to focus your advertising than to pay for advertising to people who will never use your services. You probable have one of those $100 google ad words coupons – use it! If not open a google adwords account and make an add but do not pay for it – in about a week you will have a google coupon code in in your email.
Direct mailing is also focused advertising. You can choose individuals to mail advertising to such at realtors, attorneys, campgrounds ( rv storage), and funeral homes, apartments, etc in your town. Or you can do direct mailing to each household in town or even every other house hold.
Of course my favorite is to advertise to everyone as they drive by your site. – More on that soon!