Good morning everyone – it snowing here in Caraquet this morning on “black friday weekend” and hard to think about self storage with the smell of the 30 pies GP are cooking! So we will keep it short today. December is the month of planning. After the car storage rush the res of the month is slow as people prepare for Christmas.
Time to se next years marketing budget. Don’t forget to include specific line items for landscape improvements and for social media – the two most important items for next year!
Now is the time to update your marketing calender. It take planning for great marketing. We often forget many things need to be coredinated and organized well in advance of many marketing events.
Take for example a car wash by the local high school senior class or one of the school clubs. First you have to contact the school to find out the club/class advisors and then you have to contact them. Then they have to think about it and discuss it with the kids. Then dates have to be chosen. And for a great event you need a month to market the event – on your company facebook site – on the kids facebook site – at your self storage with signs – at school with signs and of course the text message barrage by the kids to friends, uncles, aunts and all contacts the morning of the event.
So add contact school for car wash to January’s marketing calender!
In the next couple of weeks I will update my marketing calender and put it on line to give you a head start.