Most Self Storage place a couple (if not more) of paid ads every year. Are they worth while? Typically if you get two paid clients because of the add it was worth it. You got customers and kept your name in front of the general public so they will think of you when it is their time to rent.
We just placed an add on 30,000 placemats for a local restaurant for less than a single add in the newspaper. I just received the ad proof and reviewed all the ads on the placemat. None of them, except ours, had a call to action or offered a discount. Ours did both. I make most of our ads like coupons. Just the “coupon dashes” boxing our add attracts the eye to our add. This get people thinking of savings and encourages them to cut the add out. In this ad I offered $50 off the first months rent.
I also like to tell them a simple reason why us over the competition. Something to the effect ” Our goal is to delight our customers” it reminds us of our standard & gives them a reason to try the best.
Because our ad is a coupon it is real simple for us to keep track of how many people rent due to the add. If I don’t get coupons back in the next year I will try something new. If I get 2 or 3 back I will renew for the next 30,000 placemats. If I get 10 or 15 back I will buy restaurant placement ads for any restaurant within 10 miles of our Facility.
ps – you might have noticed this is for my self storage in the french territory of Caraquet NB