I have been studying and learning more everyday about social internet marketing and our self storage clients. If you read my recent entry on LinkedIN group “Self Storage Marketing In Action” – Facebook the internet giant you will understand how big an opportunity facebook is for self storage. Don’t forget to Join the linkedin group “Self Storage Marketing In Action” for great self storage marketing ideas! Of course your invited to connect to me on Linkedin as well.
And the great thing is how incredible simple it is to take advantage of this opportunity now. First I have to tell you I am not a computer or technology expert. Like you I am an expert in Self Storage. I am happy to leave the tech stuff up to others and spend my time where it is most valuable – helping the customer.
The idea just dawned on me earlier this week as I was updating my self storage web sites to provide one more customer friendly feature by actually taking rentals on line ( vs reservations). It dawned on me more people spend time on our facebook page than on our web site – why not rent units on facebook.
Have you seen facebook sites that have the SHOP button. Its a relativley easy plug in. If not you can see it on my self storage marketing facebook page www.SelfStorageMarketing101.com
So its easy. We plug in the facebook SHOP page. Then we upload a photo of each unit size & a RENT NOW button. And wala people can sign a contract on line, pay the first months rent in the comfort of their homes! Like I said I don’t personally have the tech background or hundreds of hours and thousands of dollars to design the faceboook app shop page or the 24hr rent on line capacity so I use existing apps.
For the Facebook Shop page I will use :http://www.ecwid.com – see facebook app at bottom of the page.
For the 24hr on line renting I will use www.24hrStorage.net. And the great thing about these guys is they give you a Rent now button and a rent now QR code and make you a free rent now web site. And these guys are leaders helping self storages rent units on line 24 hours a day. I am sure they will join us on this facebook profit center and will spend the time & money to make it better as we move forward!
This is an incredible real new profit center for us all! People spend several hours a day on facebook. Five out of 6 minutes spent on social web sites are spent on facebook. Now we have a simple way to provide one more client service that will turn into extra rents. It will work because it is easy simple and convenient for potential renters. Many will go to rent now others may click RENT NOW to see unit sizes ( and boxes for sale as well). People just like to surf the internet. When they are ready they will feel more comfortable and attached to your self storage. People need to see your message 10 – 20 times before they start connection with your facilty. Facebook is a fast and free way to do this.
I am away from my 3 self storage months at a time. When I visit them I take a hand full of marketing materials and visit throughout the town for an afternoon. Every single time I run into two or more people who need to rent, ask me about sizes and prices but just have not had the time to make it down to our facility. Obviously it is not an emergency but a need just the same that often goes unfulfilled. I give them our card and try to coax them down to the facility soon. Now imagine If I remind them and everyone I visit that they can see our individual units on our self storage facebook page and actually rent from their home from facebook. That night when they are surfing facebook you can bet they are going to check our site – many will like our site – a good thing and some will rent now and some will rent later.
If you know me or have followed my marketing post or read my book Crush Your Competition you know I like to set up various marketing ideas with a goal to make and EXTRA $24,000 in 12 months. Well this is a no brainer by the end of the year for just one idea and one facility. And I am not even going to start with my newest facility which has over 300 facebook likes since it opened last year but with mansfield self storage in CT with just 90 likes yesterday. Of course we will be getting those likes up using several concepts we just perfected at our new facility.
I don’t have any marketing mangers or people – its just me and our great store managers who do everything. But we take a little action everyday and it makes a big difference in the end. So what should you do now?
1) If you do not have a company facebook page get one now – claim your name before some one else does. I will do future posts on how to get likes and you can also watch our likes climb on our facebook site.
2) go to www.24hrStorage.net and get signed up for their service.
3) add the SHOP button to your page. http://www.ecwid.com
4) Take pictures for each different units sizes.
I will update you with our progress, the next steps and would love to hear about yours.
I could have waited to post this when I have it all perfected but I wanted to share it now. Maybe most will jump on board in a year when everyone is talking about it – of course – we will be miles ahead. Some will wait a couple of weeks to check out my site. But some will join in now!
Any questions let me know at SelfStorageMarc@gmail.com