Pricing – some quick notes:
Promoting reasonable prices have been proven to be a terrible benefit – lower prices even worse – negative results. People choose based upon experience, prestige and location before pricing.
It does not pay to be in the middle of the pricing pack – better lowest or highest.
High prices have a positive halo effect on your entire business
sell more 10 x 10 units at $149 then 145 or 149.00
rent more units for a year at $1795 than $1,795
Premium sells – 5 x 10 vs 10 x 5 premium unit with a larger door
Price anchoring works – a 10 x 25 – close to the price of a 10 x30 – sell more of everything.
Do not price products or units the same – people are less likely to buy
Prices should be clearly marked
Sell boxes – buy 9 get the 10th free – with clearly noted ok to return any unused boxes.
To your marketing success!