Why are people going to rent from you vs the facility across the street?
It is not because:
You have the best location.
You are the only storage in town.
You have the lowest price.
You have the best customer service.
You have the cleanest facility.
You have the best sales presentation.
You have candy on the counter.
You have the best security.
You offer free water & coffee.
You dress the best.
You promise them the most.
You have 10 sizes to choose from.
You give them the first month free.
You have the most features and benefits.
You won’t raise their rent this year.
Your facility is open 24 hours a day.
You dress up your facility for each holiday.
You give them a free lock.
You have the best landscaping.
They rent from you because they trust you!
Or as learned along time ago in my engineering business people like to do business with people they like and trust.
Or as I point out in my Book CRUSH your COMPETITION people rent from you because “it just feels right”.
If you have the marketing whistles and bells but are not renting to everyone who walks in the door look for trust issues.
Before you rent people have to believe in you, believe what you are promising, believe they come first.
Earn trust, earn trust, and earn trust. Then you can worry about the rest.
Next week I will show you how to earn trust. A little preview: It starts with self confidence and confidence in your facility.