How we just hired an outstanding new self storage manager.

It is so important to hire the best manager possible.   It takes time but one way to get off to a great start is to send prospective applicants a Job description and a employee manual like the ones I have for sale on my web site.  I hired a new manager last week and I added the job over view below to the specific list of duties.   It helped.  A couple of people even called and cancelled the interview saving me time.  When we interviewed we asked each applicant if they could summarize the position based upon the information we sent and their research and what would be required to be a terrific manager and what made them qualified.

Many people disqualified themselves immediately.  They either did not read the information we sent or simple could not communicate to the level required to be a terrific manager. When we came to the right person for the position it was clear she really understood the position, she had the qualifications, she had the enthusiasm required and was excited about the position.  Whatever you do don’t settle for a good enough in a manager.  It will keep your facility from reaching its full potential and cost you lost profits without a doubt.

Mansfield Self Storage Employee Job Description

March 2014

 

Over View

Walk fast, smile and make new friends.

The number one responsibility of the Manager is to learn and become an expert at the rental sales process and customer service including:

Meeting, greeting and shaking hands with the client at the front door;

Listening to the client:  80% listening, 20% talking;

Projecting trust and building rapport with clients;

Walking each and every client to view the site and unit sizes;

Share and ask questions to determine the client’s real needs and wants so you can provide a solution.

Offer boxes locks, and insurance to every customer and let them know we are here to help with all their storage, moving and packing needs.

Promote, market and sell our facility to the community at large, including regular visits to local businesses and involvement in our community to insure they think of us when they or their friends need self storage. Know Mansfield Self Storage Inside and out.

Insure our customer’s first impression of us is exceptional by keeping our office, site and gardens in tip top shape.  Of course providing exceptional customer service with a smile goes without saying.

Continuously learn about the self storage industry, customer service, marketing, sales and our clients in order to better serve our clients.

The Mansfield Self Storage manager must be self motivated because essentially you are your own boss.  You have to determine the priority of you daily activities.  Your energy and ability to continuously improve yourself and Mansfield Self Storage is critical.  If you are not proud of yourself and Mansfield Self Storage clients will not believe in us.

Your success and our success depends on your ability to:

Smile, be energetic and relate with clients and build trust;

Understand, learn and implement self storage sales and marketing daily;

Understand if your not making mistakes and learning you are not doing your job; Understand you are in charge and need to take the initiative to: be proactive, to solve problems, develop efficient systems and market Mansfield Self Storage.

 

In addition to the above we gave prospective applicants the specific job description and company manual.

 

There is nothing more exciting than a manager who takes charge!

Cheers

Marc

 

 

 

 

SELF STORAGE AUTHORITY

Its clear the in the 21 century sales and marketing is not what it used to be.  So I am thinking of writing a book on self storage sales (vs marketing).  Do you think a how to self storage book would be beneficial to you?   Let me know.

Here is a draft preview.

Chapter 1

Lets Have Fun & Make Money

The boss walks in and starts talking about the new marketing and sales program and we immediately think of more work and imagine a bunch of stuff we don’t want to do and in the end will not make a difference to the bottom line.   But 21st marketing & sales is not your old marketing & sales program.  We still need great customer service and a bright, clean and cheery facility but we have to add one more thing: BE REMARKABLE.  And I guarantee rentals and profits will skyrocket.

Being safe & doing what everyone else is doing is risky.

My dad was ahead of his advertising time. Hw always had fun sales.

Lets think about how much more fun work is going to be by learning and embracing the new face of sales and marketing. Here are some of the things we enjoying for our customers:

Surprise & do the unexpected – do the outrages

Do random acts of kindness.  Its not the dollar value but the personal touch

Tell your story – provide proof over promise

 Make people feel special.

Find ways to make people immensely obligated by your kindness.

Listen and Share

Give your facility “ that just right feeling”

Build Relationships & trust with your clients

Be empowered to do what’s right

Take charge

Turn “selling” off for more profits

Be different -We are different let us show you how.

Be REMARKABLE – be so special people talk about you.  Your customers are more persuasive and credible than you or I can ever be.

To Success,

Marc