Sarasota Marketing Analogies – Walking & Gardens
GP & I walked 8 miles this morning over the bridge to downtown and back. We do this walk once a week. We also walk along the beach 5 miles once a week. To round out walking 6 days a week we typically walk 3.5 mile on our “circle walk”.
Self storage marketing is like exercise. Both need to be done consistently for the best rewards. Both are work but they make you feel better every day and keep you (or your business healthy). Often changing things up, in either case, provides better results. In order to be consistent I need help and encouragement.
For my walks I enjoy using my Nike app which tells me how far I have walked, how fast, how many calories I burned and keeps track of all my walks for a cumulative total. I set goals and the app helps me keep track. I also walk with my wife GP which is fun.
I do the same for my self storage marketing. I set similar goals – how much time I will spend each day working on marketing projects and what specifics I want to achieve (rentals & additional income) each month and year. I also set up a monthly marketing outline for each month at the beginning of each year to keep me on tract.
We are always admiring the miles beautiful landscape as we walk in Sarasota. Workers and homeowners are always planting, pruning and taking care of the gardens. Last week started they yearly removal of the old straggly annuals and planting of new annuals. The best gardens are a combination of perennials and annuals. Just like gardening self storage marketing is always on going and is a combination of the strong existing marketing campaigns (perennials) and new marketing campaigns (annuals)
I recommend the manager should be spending at least 6 hours on new marketing ideas and projects every week. If your goal as the owner is to rent up your facility faster and at higher rates you should spend 10 plus hours to ?? on marketing every week. Remember it is the owners job to get the prospects in the door and the managers job to make them happy and rent.