Why & How Storage Authority Franchise Started.

Now is one of the best times ever to join the self-storage industry. I hope you have a minute to read a little about my self storage story and Storage Authority. I became a self storage expert by learning in the trenches. As a professional engineer I designed my first self storage over 30 years ago and many more since then, including 3 personal self storages I designed, built, own and manage.

I have helped many people get started in Self Storage. Quickly I learned everyone was asking the same questions over and over so I wrote a couple of self storage books, to help with some of the common questions and sold thousands. But only 1 in over a thousand readers ever got started. For most there were too many unknowns.

One day a hotel franchise expert, Scott House, gave me a call. He had searched everywhere to find someone to help his hotel and apartment clients get started in self storage, where they would make much better returns. He could not find anyone until he read my books and decided to call me. I agreed to help. After about 2 months he was amazed at how complex it was to get started and how each project is both similar and unique and suggested we develop a self storage franchise. And Storage Authority Franchising was created, the only self storage franchise in the US. Scott got so excited about self storage and Storage Authority that he is presently building his first personal self storage in FL

Getting started with Storage Authority is easy and the best way to ensure your success in the self-storage industry. You will benefit from our many years’ of experience as we advise and assist you in all phases of self storage ownership, from land acquisition, design, construction, marketing, operations, sales and on-going support. We not only eliminate the need for a costly learning curve but provide your business with the latest technology, operating systems, marketing strategies and ongoing training that will not only allow you to compete in your market but dominate!

On our website, check out the tab “Why Storage Authority” which will answer some of the questions you may have including outlining the steps to get started, news on the industry and where you can see what others in the industry are saying about Storage Authority.

Many franchisees want to take advantage of additional profits by building their own self storage vs. buying an existing self storage. This route also allows many new franchisees to get started with $400K liquid cash equity, less than half the typical cash capital investment. 

It is a complex maze between finding the right parcel of land, banking, design, obtaining regulatory approvals, construction, and pre-opening marketing and preparations with minefields, delays and cost overruns at every turn. Storage Authority is the Solution. We have learned self storage in the trenches and are ready to help you jump over the minefields.

We have created the Storage Authority proprietary “Dynamic Ease Development Series” Finding Land Through Pre-Opening Tasks. This step by step process along with our one on one expert guidance helps our franchisees throughout the land discovery and development phases, get started faster, go around the minefields, save money and be ready to open with a modern, premium facility with clients at the door waiting to move in day one.

We look forward to explaining more about how this optional premium development service will help you build your state of the art facility for less money and in less time, with confidence. The great news is we are waiving the $50,000 fee for this premium service for franchises awarded in the next 2 months.

You can learn more about our sales, marketing and over the top customer service philosophies, systems and our experience at our Storage Authority blog & news room.  Our unconventional PR along with our execution is one of the many reasons your customers will pay premium rents at your Storage Authority facility, for larger profits in your pocket.

You will also enjoy learning more by reading our attached Storage Authority Brochure and our Getting Started slide show.

If you would like to learn more please email me at Marc@storageauthority and let me know when a good time to call is and the number to call.

To Your Success!

Marc Goodin

Ps Don’t forget to sign up for our free news letter on our website. Every month you get the latest Self Storage news and tips you can use.  www.StorageAuthorityFranchise.com

Seven Basic Steps to Find Land for your Self Storage Project

 

  1. Look for the right size parcel of land.

Land size depends on the size facility you are going to build, the quality of the land, (shape, slope, easements, wetlands etc.) zoning, and if you are going to build a single story or multi story facility.  Typically, we recommend a new developer build 50,000 sf plus or minus since it is an efficient size for profits vs investment and has a much higher real sale value than small facilities.

Single Story – 50,000 square foot facility: look for 4 – 6 acres

Multi Story – 50,000 plus square feet facility: look for 1.5 to 2.5 acres

 

  1. Look for land in the right location.

Many renters choose a facility because they have driven by it many times.  Self storage needs to be on a main street with easy access, high visibility and good traffic.  Start by thinking “would someone build a grocery store or retail plaza to find the best location.  In a rural/country area the traffic maybe between 10,000 – 20,000 vehicles a day.  In the metropolitan/city area the traffic maybe between 20,000 to 30,000 vehicles a day or even more.  We typically want to see the traffic on the property access road and do not consider traffic from a non access highway.

  1. Look for land based upon the cash equity you have available to invest in your self storage business.

Self Storage is very loan friendly due to the high profits and the lowest failure rate for real estate investments.  Banks typically require owners to provide total project cost equity of 15% for an SBA loan to 30% for a standard bank loan. A multi story building can require double or even more than double the owner cash equity requirements because multi story facilities cost more to build and can not be built in phases.

If your cash equity to invest in self storage is $400K to $1M we would recommend you build a single-story facility where you would need the 4-6 acres noted above.  If you have under $400K you may want to consider finding a partner or private investor.  Storage Authority does have a match program where we match Storage Authority Franchisees with other franchisees with at least $250,000.

 

  1. Look for land in the right zone.

Typically, self storage is not permitted in residential zones and is permitted in one or more Business zones, Commercial zones or Industrial Zones.  Typically zoning regulations will have a list of uses that include self storage and note specifically what zones self storage is permitted in.  If there are any question you should call the Town Planning or Building department and they can assist you.

We do not recommend a zone change for your first project as zone changes typically require addtional time, money and add additional risks as well.

 

  1. Land features to be aware of.

Wetlands areas and the wetland setbacks should not be considered part of the required 4- 6 acres.  To reduce your approval risks, time and cost we recommend you project be built outside of the wetlands and the wetland setbacks. Wetlands are not always detectible by the novice developer and as part of your due dilligences determined in the field by an qualified expert.

100-year Flood plane area should not be considered part of the required 4- 6 acres.  To reduce your approval risks, time and cost we recommend your project be built outside of the 100-year flood plane.

Easements should not be considered part of the required 4 – 6 acres.

 

  1. Hire a Quality Broker to Assist You in Finding Land

There are several steps to hiring a professional that will help you get the best results. First, research brokers who work in your area and have experience in land transactions.

Determine which brokers:

  • Are active in the area?
  • Specialize in land acquisitions?
  • Have a good web presents?
  • Have access to demographics and local traffic counts.
  • Have access to major commercial listings sites such as Loop Net.

Next, choose two or three brokers to interview. Often brokers are skeptical of individuals looking land for self-storage because they have wasted time with tire kickers so let them know you are Partners with Storage Authority and provide them a copy of the Typical Land Requirements.

Any good broker will want to compete for your business.

Interview the brokers during the evaluation process. Listen, but also have some prepared questions. This is your chance to get into the nitty-gritty before you make a decision. Remember, people are generally on their best behavior during this phase, so if they don’t take the time with you on the front end, it’s doubtful they will once you’re signed up as their client.

 

  1. Other ways to find land and your check list.

There are several other ways to find Land.   At Storage Authority, we have found that around 50% of the land for new facilities are found “off line” and have devoted a significant section our proprietary Dynamic Ease Development Series “Finding Land Through Pre-Opening Tasks”.  Your first step to finding land offline is to let everyone know you are looking for 4-6 acres for self storage.

You should develop a check list of the basics to record your findings.  As you get more experienced your check list will expand.

 

You found a possible parcel of land, now what?

 The next step is to do a mini demand study and a development layout sketch before you spend time and money on consultants.  On the Storage Authority blog/news room you will find blogs on how to do this and the other steps of a self storage business.  Most or our Storage Authority Franchisees come on board with us before they find land so we can help them find and evaluate land, so they get the most value from Storage Authority partnership and end up with a much better facility.  If you want to learn more about Storage Authority there is a wealth of information on our web site www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority”. FAQ’s and our blog/newsroom for detailed information you can use.  Then the next step is to apply on our website or email or call Garrett Byrd. Garrett@storageauthority.com 941-928-1354.

 

 

Self Storage Planning…. Chapter 4 & 5

Your Self Storage

Planning – Site Selection – Design – Build

Over 150 proven ideas to save you time and money and make you a success!

By Marc Goodin

Chapter 4

Why New Construction Vs. Buying Existing Facilities.

     1.Be Closer to Home.  There Are Very Limited Quality Facilities Presently for        Sale.

  1. Better Locations. “Build It and They Will Come” is a thing of the past. NOW: “Build It in The Right Location and Market it and They Will Come”.
  2. Many Existing Facilities Are Over Priced Due to Bidding Wars and REITs Paying New Record Prices Every Month. As A Facility Owner I Get Unsolicited Request at Least Twice a Month to See If I Want to Sell from Buyers Who Have the Cash to Buy Now.  Buy at 4 Million Vs. Build $2 Million = More Equity and More Profits
.
  3. New Facilities Can Be Developed for 1/3 The Equity Requirements of Buying.
  4. You Reap the Rewards of Your Efforts Vs. Paying A Premium for Others Efforts.
  5. You Can Build in Phases So You Can Start Off with Lower Equity Requirements.

 

Chapter 5 

 Why Self Storage Now? – The Top Seven Reasons

  1. There Has Never Been a Better Time to Get Started.
  2. Extremely Profitable – 30% Plus Returns Vs. 0-10% Returns for Other Real Estate Development Like Apartments or Hotels. Self Storage Not Only Provides Present Day Income but It Also Provides Retirement Income.
  3. Abundance of Financing Options with Equity Requirements as Low as 10%. And interest rates at all time lows.
  4. Significant New Construction Is Required to Meet Pent Up and Surging Demand.
  5. Owner Life Style – Replace Your Income with A Manger Driven Self Storage Business with Automation: Franchising; Kiosks; Web Based Automation.
  6. No Painting, No Backed Up Toilets, No Midnight Calls and Just a Couple of Employees.
  7. You Can Keep Your Present Job with A Manger Driven System.
  8. Storage Authority Franchising Is Not Only Ready To Help You Compete With The REITs And Big Boys But Will Help You Surpass Them. They Are Ready to Provide You the How to Knowledge and Help You Need Get Off to A Fast Start and Provide You the Systems and Experience That Will Make a Difference.

 

If you want to have the complete book as a reference you can order it now for just $9.99

Tips & Thoughts From The Self Storage World Expo

Tips & Thoughts From The Inside Self Storage World Expo

By Marc Goodin 

Its always fun to go to the ISS Self Storage Convention every April in Las Vegas.  It seams to get bigger and bigger every year.

Now that self storage is a $26-billion-dollar industry and growing a billion dollars a year, I am amazed with all the new ad on “software support” systems at the shows and the lack of the critical high touch element.  If you believed the show mentality you would need a dozen computer programs to market and manage your facility.  Since the industry continues to have the least trained managers and along with the lack of sales & marketing of any industry (without plans for change) they keep trying to fix the problem with more and more computer programs.  The good news is this allows for a small percentage of us to be use the Ritz management philosophy to have the happiest customers, who are willing to pay for this premiere service.

I enjoyed presenting How To Layout a Facility for Maximum Customer Service and Maximum Profits to a group of 300 to 400 future self storage developers.  Based upon the all the questions it is clear, there simple is not enough information and guidelines or self storage development experts to help new developers.  If you send me and email at Marc@StorageAuthority.com I will send you my amazon.com best selling self storage development book to give you a head start.

Based upon conversation after conversation it was obvious that most new developers should hire a management company and that going it alone would be very painful. People simple do not realize self storage is the hardest simplest business.  Of course, Storage Authority Franchising is a new alternative for those who do not want to hand over 100% of the management and would be good at coaching a manager driven system with proven high tech & high touch for over sized profits.

For the people who have zero time like groups building facility after facility or the wealthy investor who just wants to keep their money “safe” (vs oversized profits) hiring a management company is the best alternative.  If you need a management company contact let me know and I will provide you one or two of the better ones. You need to read their agreements in order to get the whole picture. I understand why management companies have to do what they do such as: they required the the facility to close for lunch and exactly at closing time no matter what.  And if a manager lets someone in at lunch or 5 minutes after closing the manager would actually be penalized. Or not permitting new renters to call the facility but requiring them to call an expensive call center.   This is just the opposite of how you or I would typically run a business. Never mind that you are going to make significantly less money with a management company than with our knowledge, systems and sales and marketing plans and your coaching.

The vendor show was mostly about technology.  Most of it trying to force the manger do do the right thing. Of course you can not force over the top customer service, sales and marketing which requires hiring a sales person for your facility and a great marketing and sales systems and on going training program. One good management program and one good web site with on going SEO typically will do the job.

There are a couple of technology items whose time have come.  One is online auctions.  There are several great on line auction companies.  The second one is personalized online: renting, payment center, gate opener, phone kiosk, personalized app and communication center.  I recommend you get SpiderDoor the Personalized App Provider For Self Storage. www.SpiderDoor.com  If you have questions email my friend Dakota.  Dakota@SpiderDoor.com  Let him know I sent you.

You still have time to get your new self storage project under construction this year! Feel free to contact me with your questions.  marc@storageauthority.com.

Storage Authority Franchising is about owning your own hometown self storage business. And having the professional systems and knowledge to assist and guide you. We like to say You are in business for yourself but not by yourself.  If you are thinking about self storage you owe it to yourself to contact Garrett at 941-928-1354 or Garrett@StorageAuthority.com to learn more about the Storage Authority Franchise opportunity.

www.StorageAuthorityFranchise.com

Marc Goodin is President of Storage Authority Franchising.  He owns 3 self storages he designed, built and manages. He has been helping others in the self storage industry for over 25 years.   He can be reached at marc@StorageAuthority.com or directly at 860-830-6764 to answerer your development, marketing, sales and operations questions.  His best selling self storage books are available at Amazon.

 

 

 

 

 

 

3 Steps To Get Started In Self Storage.

Dear Friends,

This may be a long but I know, for a couple of you, it will change your life.

I have shared the secretes of self storage wealth with many people and of course my best friend. As the new year rolls out I want to take the time to let you know You Can Do It! Many people are going to start their self storage empire in 2017. WHY NOT YOU? WHY NOT NOW?

1

Well simple put only 1 to 3% of the people are ever going to be ready to do their own thing. That’s ok. But if your in that 3% I wanted to take the time today to share the 3 steps to get started.

Just as important there are a ton of people always stuck on the fence so I am first going to share a story. I hope this will help you get off the fence on one side or the other.

25 years ago I asked my best friend if he wanted to start a civil engineering business with me. He said it was to risky and he took an engineering job with the state. I enjoyed being my own boss and all the rewards it brought me and my family. I built a very successful engineering business and sold it when I retired 10 years ago. About 12 years ago I asked the same best friend if he wanted to build a self storage with me. He said it sounds like a good idea but he wanted to see how it worked out. I built it and it helped me make the decision to retire 2 years later.

About three years later I asked him if he wanted in on my second self storage. He said he did not want to risk his 2 kids college fund. Well we both spend close to $150,000 putting our kids through college. The difference is my friend is still working 8 – 5 and will continue to work to 65. Hopefully he will have time to save up a nest egg again. He is one of the lucky ones who will also get a state pension.

Now on the other hand I took my savings, took advantage of the banks money and invested in self storage. Self storage paid for my kids college and keeps paying me every year and will put millions in my bank account when and if I ever sell. Now of course everyone tells me how lucky I am. And indeed I am because I am having a blast and enjoying everyday.. I am offering you the opportunity to join us and be just as lucky as me!

So why not take the challenge and get started now. Here are the three steps to kick start your self storage future:

3 Steps to Kick Start Your Self Storage Future Today!

1) Make a decision to do something every week. And go getter’s you can do something every day! Success does not come in a day or week it comes from one step after another.

2) Apply online for a Storage Authority Franchise today! www.StorageAuthorityFranchise.com There is no reason to start from scratch. You will enjoy getting your doors open sooner, easier and most importantly larger profits. And the real truth for most people is they simple will never do it on their own. Having help and being accountable will get you off the fence and on your way. Once you take the 15 minutes to complete the application email Garrett@StorageAuthority.com and let him know you completed the application. Take advantage of Garrett’s knowledge and experience and enjoy his mentorship. If you don’t have 15 minutes today to complete the application I dare you to email Garrett and let him know you will be completing it tomorrow.

why-not-you

3) Learn something about your new self storage enterprise every day. Here www.storageauthorityfranchising.com/news_room/  you can learn about self storage conversions, the location of 150+ Kmarts & Sears closing. And learn about how to do a mini self Storage Demand Story.

If you have questions or need to hear first hand how to get started please contact Garrett. It will be his pleasure to help you. Here is a little bit about Garrett from his press release. When you call him ask about how he took the 3 story self storage facility from the grand opening to 62% full in 6 months and you will understand why we are so excited and luck to have him on our Team.

Storage Authority LLC hired Garrett Byrd as Director of Franchising. He will over see all aspects of recruiting and assisting new franchisees. Garrett is a self storage veteran with extensive experience in self storage revenue growth, sales and marketing. He will assist new franchisees starting with finding land right through pre opening marketing, training and operations. If you are interested in learning more on the dynamics of self storage franchising please contact Garrett directly at (941) 928-1354 or email him at Garrett@StorageAuthority.com

I wish all of you tremendous success in 2017

We look forward to helping the 1% who are ready to go!

Cheers

Marc G

17-reasons-why-storage-authority

Marc Goodin is President of Storage Authority Franchising. www.StorageAuthorityfranchise.com He owns 3 self storages he designed, built and manages. He has been helping others in the self storage industry for over 25 years. He can be reached at marc@StorageAuthority or directly at 860-830-6764 to answerer your construction and development questions. His construction and marketing books are available in the ISS book store and Amazon

100 + Kmarts for you to Convert To Self Storage for HUGE Profits

100+ Kmarts for You to Convert To Self Storage for HUGE Profits!
by Marc Goodin

Conversions of exiting building into self storage is typically faster then building from scratch. And often these empty grocery stores, Wal marts, sears, Kmarts etc are located in high population and high traffic areas so they are prime self storage locations.  While conversions cost about the same as new construction your the regulatory process is much easier and you can cut your time in half.

kmart

Adding the self storage units cost aprox. $10 to $12 per square foot. And often you can expect to spend another $10/sf foot on soft costs, building improvements, office build out, signage, parking improvements.

You can find these buildings by simply driving around your neighborhood. If you have a KMART or SEARS  in your town you have a 1 in 10 chance it may be an option for a future self storage as sears is closing about 10% of it stores.

Sears announced a second wave of store closures on Wednesday, bringing the total number of closures scheduled for early 2017 to 150.

The company will shut down 108 Kmart stores and 42 Sears stores by April, according to an internal document obtained by Business Insider.
Upcoming Store Closures Announced 1/4/2017

STORE STREET ADDRESS CITY STATE

Kmart 3600 Wilson Road Bakersfield CA
Kmart 25 West Polk Street Coalinga CA
Kmart 333 Sierra Street Kingsburg CA
Kmart 363 S Broadway Denver CO
Kmart 2809 North Ave Grand Junction CO
Kmart 45 Shunpike Road Cromwell CT
Kmart 3200 Macon Road Columbus GA
Kmart 365 Habersham Village Circle Cornelia GA
Kmart 1601 Highway 40 East Kingsland GA
Kmart 2600 Dodge Street Dubuque IA
Kmart 5700 Gordon Drive Sioux City IA
Kmart 3810 University Avenue Waterloo IA
Kmart 2851 Belt Line Parkway Alton IL
Kmart 3655 Nameoki Road Granite City IL
Kmart 750 Indian Boundary Road Chesterton IN
Kmart 1460 West State Road 2 La Porte IN
Kmart 4820 S 4th St Trafficway Leavenworth KS
Kmart 4200 W Kellogg Dr Wichita KS
Kmart 115 South Airline Hwy Gonzales LA
Kmart 1400 S Clearview Parkway New Orleans LA
Kmart 29600 Ford Road Garden City MI
Kmart 3555 O’Neill Drive Jackson MI
Kmart 1396 South Main Street Adrian MI
Kmart 5400 S Cedar Street Lansing MI
Kmart 1501 E Apple Ave Muskegon MI
Kmart 40855 Ann Arbor Road Plymouth MI
Kmart 17580 Frazho Road Roseville MI
Kmart 3541 Highland Road Waterford MI
Kmart 165 Wayne Road Westland MI
Kmart 6455 US 31 N Acme Township MI
Kmart 1305 Highway 10 West Detroit Lakes MN
Kmart 1477 State Highway 248 Branson MO
Kmart 2304 Missouri Blvd Jefferson City MO
Kmart 1003 S Bishop Ave Rolla MO
Kmart 3101 S Glenstone Ave Springfield MO
Kmart 6650 Manchester Ave St Louis MO
Kmart 545 US Hwy 29 North Concord NC
Kmart 1931 Skibo Road Fayetteville NC
Kmart 201 N Berkeley Blvd Goldsboro NC
Kmart 102 New Market Madison NC
Kmart 815 S College Road Wilmington NC
Kmart 1468 Clementon Road Clementon NJ
Kmart 645 Highway 18 East Brunswick NJ
Kmart 800 Black Horse Pike Pleasantville NJ
Kmart Rte 9 & Rte 47 Rio Grande NJ
Kmart 10405 S Eastern Ave Henderson NV
Kmart 1500 Coshocton Ave Mount Vernon OH
Kmart 185 Upper River Road Gallipolis OH
Kmart 1005 East Columbus St Kenton OH
Kmart 225 West Avenue New Boston OH
Kmart 1284 Brice Road Reynoldsburg OH
Kmart I-70 & Mall Road St. Clairsville OH
Kmart 3515 N Maple Avenue Zanesville OH
Kmart 4 East Shawnee St Muskogee OK
Kmart 5820 Shaffer Road Dubois PA
Kmart 1320 E Grandview Blvd Erie PA
Kmart 1890 Fruitville Pike Lancaster PA
Kmart 5600 Carlisle Pike US 11 Mechanicsburg PA
Kmart 120 Mall Blvd Monroeville PA
Kmart 100 Cross Roads Plz Mt. Pleasant PA
Kmart 3801 B Clemson Blvd Anderson SC
Kmart 254 Highway 72 By-Pass Greenwood SC
Kmart 8571 Rivers Avenue North Charleston SC
Kmart 3020 W 12th St Sioux Falls SD
Kmart 305 W Economy Road Morristown TN
Kmart 1120 Mc Rae Blvd El Paso TX
Kmart 9484 Dyer St El Paso TX
Kmart 1101 Fort Hood Street Killeen TX
Kmart 3061 S John Redditt Dr Lufkin TX
Kmart 1153 W Highway 40 Vernal UT
Kmart 2010 N Main St Layton UT
Kmart 1419 Hershberger Road N W Roanoke VA
Kmart 3655 Plank Road Fredericksburg VA
Kmart 6101 N Military Hwy Norfolk VA
Kmart 1355 West Main Street Salem VA
Kmart 1425 E Highway 151 Platteville WI
Kmart 2211 S Green Bay Road Racine WI
Kmart 1840 Dell Range Blvd Cheyenne WY
Sears* Albany Mall Albany GA
Sears 5555 Whittlesey Blvd Columbus GA
Sears 1235 S Reed Road Kokomo IN
Sears 2259 S 9th St Salina KS
Sears* 9001 Cortana Mall Baton Rouge / Cortana LA
Sears* 197 Westbank Expressway Gretna LA
Sears* 3099 28th St SE Grand Rapids MI
Sears* 12737 Riverdale Blvd NW Coon Rapids MN
Sears* 1850 Adams St Mankato MN
Sears* 3600 Country Club Dr Jefferson Cty MO
Sears 3702 Frederick Ave Saint Joseph MO
Sears* 3902 13th Ave South Fargo ND
Sears 1000 S Main St Roswell NM
Sears* 2000 Brittain Road Akron OH
Sears* 1075 N Bridge St Chillicothe OH
Sears* 1701 River Valley Circle S Lancaster OH
Sears* Richmond Mall Richmond Hts OH
Sears 428 SW C Ave Lawton OK
Sears* 1 Susquehanna Valley Mall Dr Selinsgrove PA
Sears* 1500 Mall Run Road Uniontown PA
Sears* 3595 Capital City Mall Camp Hill PA
Sears* 1500 Diamond Hill Road Woonsocket RI
Sears* 2701 David H Mcleod Blvd Florence SC
Sears* 2101 Fort Henry Dr Kingsport TN
Sears* 4101 E 42nd St Odessa TX
Sears* 500 Gate City Hwy Bristol VA

Announced 12/27/2016
STORE  STREET ADDRESS CITY STATE
Kmart 300 Highway 78 E Jasper AL
Kmart 2003 US Hwy 280 Bypass Phenix City AL
Kmart 3001 Iowa Avenue Riverside CA
Kmart 501 N Beneva Road Sarasota FL
Kmart 1801 Northwest Hwy 19 Crystal River FL
Kmart 15271 Mcgregor Blvd Fort Myers FL
Kmart 2111 S Federal Hwy Fort Pierce FL
Kmart 1501 Normandy Village Jacksonville FL
Kmart 2211 W Irlo Bronson Hwy Kissimmee FL
Kmart 19400 Cochran Blvd Port Charlotte FL
Kmart 4955 Golden Gate Parkway Naples FL
Kmart 111 Town & Country Drive Palatka FL
Kmart 33 W Montgomery Cross Road Savannah GA
Kmart 4561 Salt Lake Blvd Halawa / Honolullu HI
Kmart 191 Outer Loop Road Louisville KY
Kmart 2945 Scottsville Road Bowling Green KY
Kmart 14662 N US Highway 25 East Corbin KY
Kmart 1501 Paris Pike Georgetown KY
Kmart 3010 Fort Campbell Blvd Hopkinsville KY
Kmart 1710 West Highway 192 London KY
Kmart 2815 West Parrish Avenue Owensboro KY
Kmart 9 Plaza Way Fairhaven MA
Kmart 1130 Newport Avenue South Attleboro MA
Kmart 222 N Point Blvd Baltimore MD
Kmart 688 Hogan Road Bangor ME
Kmart 4645 Commercial Drive New Hartford NY
Kmart 5132 6th Ave Tacoma WA
Kmart 731 Beverly Pike Elkins WV
Kmart 1050 Division Street Parkersburg WV
Kmart 250 Three Springs Drive Weirton WV
Sears* 301 Cox Creek Pkwy Florence AL
Sears 1901 S Caraway Road Jonesboro AR
Sears 90 Elm St; Enfield Sq Enfield CT
Sears* 301 Eagle Ridge Dr Lake Wales FL
Sears* 5101 Hinkleville Road Paducah KY
Sears* 262 Swansea Mall Drive Swansea MA
Sears* 10 Whitten Road Augusta ME
Sears* 1261 Niagara Falls Blvd Amherst NY
Sears* 2000 Walden Ave Cheektowaga NY
Sears* 1 N Galleria Dr Middletown NY
Sears 9605 Queens Blvd Rego Park NY
Sears 1901 S Yale Ave Tulsa OK
Sears 3245 E State St Hermitage/Sharon PA
Sears* 18600 Alderwood Mall Pkwy Lynnwood WA
Sears 225 Meadowbrook Road Bridgeport WV
Sears* Towne Center Mall Charleston WV
All stores above will close at the end of March except for the following locations:

Kmart, Cromwell, CT – mid-March
Kmart, Mechanicsburg, PA – mid-February
Sears, Florence, SC – mid-February
Sears, Camp Hill, PA – mid-February

 

Marc Goodin is President of Storage Authority Franchising. www.StorageAuthorityFranchise.com   He owns 3 self storages he designed, built and manages. He has been helping others in the self storage industry for over 25 years.   He can be reached at marc@StorageAuthority or directly at 860-830-6764 to answerer your construction and development questions.

 

Incredible Franchise Business!

 

Storage Authority

The Best Business For The Busy Professional 

Would you rather take a shot or sit in the bleachers and wonder what it is like to play? 

The DOW lost 2.23% in 2015 – There is a much better place to invest your time & money!

Storage Authority’s high demand manager driven operations, sales and marketing systems & platforms are revolutionizing the self storage industry.  We are now offering an extraordinary opportunity of self storage ownership in your neighborhood to qualified individuals.

Contact us now to learn more about this extraordinary opportunity:  marc@storageAuthority.com or 860-830-6764 Marc Goodin, Storage Authority President

 

A professional Image from day one

 

Seven Reasons Why Self Storage Now?

  1. There Has Never Been A Better Time To Get Started.
  2. Extremely Profitable – 30% Plus Returns Vs. 0-10% Returns For Other Real Estate Development Like Apartments Or Hotels.  Self Storage Not Only Provides Present Day Income but It Also Provides Retirement Income.
  3. Abundance of Financing Options With Equity Requirements As Low As 10%.
  4. Significant New Construction Is Required To Meet Pent Up and Surging Demand.
  5. Owner Life Style – Replace Your Income with A Manger Driven Self Storage Business With Automation: Franchising; Kiosks; Web Based Automation.
  6. No Painting, No Backed Up Toilets, No Midnight Calls And Just A Couple Of Employees.
  7. Self storage is a 26 Billion dollar a year business and projected to a billion dollars a year over the next five years. The smart money is going into self storage.

Storage Authority Franchising Is Ready To Provide You The How To Knowledge And Help You Need Get Off To A Fast And Provide You The Systems And Experience That Will Make A Difference.

 Self Storage & You:

  • You can enjoy the many rewards of owning your own business.
  • You can build an incredible income and retirement nest egg at the same time.
  • You can be your own boss.
  • Enjoy family participation in the business.

Self Storage & You & Storage Authority Franchising:

  • You can keep your job with our manager driven system. (Or you and or your spouse can quit your job when your ready.)
  • Better locations and faster start up.
  • Profit from Storage Authority Experience and networking with other franchisees.
  • Control your own future and security with a proven system of success.
  • Save time and money with a tested business plan and systems
  • Professional start-up training and on going programs.
  • Enjoy the many benefits like, higher profits, avoid costly mistakes, group marketing, better locations, group discounts, professional image from day one, brand recognition, internet platforms, etc. that most business owners can not obtain on their own.
  • A rare opportunity to have BOTH a self experts and a Franchise experts working for your you and your success!  In business for yourself but not by yourself.
  • We’ve done the research and provide you National & individual web sites with SEO, on line reservations, Management programs, including Owners Insight program to better control and understand your operations to make your job easier!

What the Industry is Saying about Storage Authority 

“Trachte has long a standing relationship with Marc Goodin and looks forward to providing Storage Authority franchises top quality buildings. Storage Authority offers a one of a kind opportunity for developers.”

Steve HajewskiTrachte Building Systems

 

‘’Franchised self-storage is a good way to get into a very profitable industry without the costly mistakes of learning a new business.  And Marc has put together an excellent team with expertise and experience every step of the way.  At Space Control we have been working with storage owners for over 20 years and that is reflected in our software.  With Storage Authority you’re in good hands from day one.’’  

Ramona Taylor, President Space Control

 

‘Self storage franchising combines the best of what can make self storage such a fantastic business: the independence that the successful entrepreneur loves and the proven systems and resources used by the ‘big guys’ that improve revenues, profits and values. The smartest people in our business surround themselves with smart people and this new concept combines the true independent spirit with some of the most experienced professionals in our industry to provide affordable and effective policies, programs and procedures. Taking advantage of these combined resources is smart and forward thinking.’

Bob Copper, President Self Storage 101

 

 “Marc is not just a “franchisor”; he is a long time developer/owner/operator in this very fragmented industry. Experience counts in not only getting started in the right direction, but in maintaining the operating systems necessary to stay competitive in this “bigger is better” world. Our industry is long overdue for a national franchisor to compete against the public REIT’s”….

Nick Malagisi, National Chair-Self Storage- Sperry Van Ness International.

 

Marc and I have worked together for several years helping clients get into the self-storage business. Marc’s experience, has no doubt, helped give new entries into the industry a head start in doing things the right way without the normal learning curve or having to re-invent the wheel. I look forward to assisting Storage Authority franchisees with their financing needs.

Terry Campbell, Live Oak Bank 

 

Storage Authority Makes it easy for your clients to find you and decide 

Clients as easy as 1- 2- 3

Contact us now for full details about our extraordinary opportunity:

marc@storageauthority.com

(Marc Goodin, President Storage Authority – direct phone 860-830-6764)

or visit www.StorageAuthorityFranchise.com

Storage Authority, LLC 101 NE Third Avenue, Ste 1500 Fort Lauderdale, FL 33301

1-844-33-STORE  www.StorageAuthorityFranchise.com

 

 

 

 

 

 

How Much Cash Do I Need To Get Started? How Much Land?

You typically need between $200K to $400K.  More or less depending on your experience, time committed to the project and location.  Here are some general ideas to get you thinking.

Finding the right land parcel is the first challenge.

Concept Budget 1: – No land Chosen  – 50,000 square foot facility

Typical Land Requirements

Typical Single Story: 4 usable acres, up to 5 acres for strict zoning requirements and/or storm water detentions is required

Multi Story: 2+ acres.

Typical Construction Cost:  – single story $40 per sf, multi story $70 per sf.

When people project lower cost per square feet they are often assuming everything is perfect which is rarely the case and or do not include all soft costs.

Unusual construction requirements such as ledge, significant cuts or fills, retaining walls, unusual zoning requirements, off site improvements, local pricing etc are not included and can significantly increase construction cost.

Item                                        Single Story             Multi Story

Land                                      $400,000 + –             $700,000 Plus

Construction:

$40/sf x 50,000 sf =          $2,000,000

$70sf x 50,000 sf =                                                 $3,500,000

Unusual land etc.                $0 ?                            $0 ?

Franchise fee                       $20,000                     $20,000

Design                                   $30,000                     $50,000

Banking/Prof.  fees            $30,000                      $40,000

 

Total                                       $2,480,000               $4,310,000

Phase 1 -50%                        $1,480,000               No phasing

30% Bank Loan

equity requirements           $444,000                   $1,077500

15% loan equity                   $222,000                   $646,500

 

Challenge #2 is making sure you have a smart design!

Preliminary Profit & Loss:  50,000 sf single story facility when rented

Income – Assume 85% rented with average rental rates at $1/sf

50,000 sf x .85 x $1/sf = $42,500 monthly income

 Expenses – Assume $0.35/ sf  = $17,500/ month

 Gross profit: 25,000/month = $300,000 year

Industry income & expense can and do vary upon many factors including, competition, local property taxes, location and owners experience.  Typical rent up periods for the industry are between 18 months and 3 years.

As you can see multi story facility cost more and can’t be phased, so they require significantly more capitol and initial equity. This is why seasoned self storages developers typically build them.  Many multi story self storages will even have a higher price tag because they are often larger to off set the land cost per unit, to get better returns.

The hardest part is proper operations, sale and marketing. This is where 90% fail.

A word of caution, never accept a parcel of land simple because you own it or the price is low, it must have significant drive by traffic and the area must have an unmet demand for self storage. With the help of a good commercial broker like Sperry Van Ness (Tell them Marc from Storage Authority sent you) you can quickly determine the land cost in various areas to help you update the above budget and determine your options moving forward.

Often there are several ways to reduce the required 30% down payment.  Franchising, which gives you experience and credibility can reduce the required equity requirements.  If you need to reduce the equity requirements further a SBA loan from a preferred SBA lender who understands franchising typically require the least amount of equity sometimes as low as10%.

Now based upon your liquid assets you can start determine the best options for your needs and investigate land, design, regulatory and banking requirements in more detail.  At this point you are either ready to charge forward or realize you don’t have the capital required.  If you don’t have the capitol don’t give up.  Finding a more aggressive lender and or finding a partner with either the land equity or cash equity may be a great option.

Working with an experienced self storage development expert can also help reduce the construction cost and increases profits. You can look at building a smaller facility but they tend to be significantly less profitable and more of a hobby than a business.

Storage Authority Franchising can not only guide you through the planning, design and Construction phase but will give the operational systems and platforms required for success with todays sophisticated competition around the corner.

Your just one call away from Success! 860-830-6764 Marc

If you have any questions please feel to call or email me.

To Your Success!

Marc Goodin

President, Storage Authority

Marc@StorageAuthority.com

Direct: 860-830-6764

Disclaimer:  This is for preliminary education and over view purposes only and should not be used for investment purposes. It is not a Storage Authority Franchise offer. Storage Authority offering is by the Storage Authority Franchise Disclosure Documents only.  Once a property is located a detailed feasibility study, site investigation, site designs, construction costs and regulatory investigation are required in order to determine the cost and feasibility of a project.

 

Why & How To Get Started In Self Storage Today.

 

The Top 7 – Why Self Storage Now?

1. There Has Never Been A Better Time To Get Started.

2. Extremely  Profitable – 30% Plus Returns Vs. 0-10% Returns For Other Real Estate Development Like Apartments Or Hotels.  Self Storage Not Only Provides Present Day Income But It Also Provides Retirement Income.

3. Abundance of Financing Options With Equity Requirements As Low As 10%.

4. Significant New Construction Is Required To Meet Pent Up and Surging Demand.

5. Owner Life Style – Replace Your Income With A Manger Driven Self Storage Business With Automation: Franchising; Kiosks; Web Based Automation.

6.  No Painting, No Backed Up Toilets, No Midnight Calls And Just A Couple Of Employees.

7. Storage Authority Franchising Is Ready To Provide You The How To Knowledge And Help You Need Get Off To A Fast Start.  And Provide You The Systems And Experience That Will Make A Difference.

 

Why New Construction Vs Buying Existing Facilities.

1. Be Closer To Home.  There Are Very Limited Quality Facilities Presently For Sale.  As A Facility Owner I Get Unsolicited Request At Least Twice a Month If I want To Sell From Buyers Who Have The Cash To Buy Now.

2. Better Locations.   “Build It and They Will Come” is a thing of the past.  NOW “Build It in The Right Location And Market it and They Will Come”.

3. Many Existing Facilities Over Priced Due To Bidding Wars And REITs Paying New Record Prices Every Month.

3. Buy 3 Million – Build $2 Million  = More Equity And More Profits
.

4. New Facilities Can Be Developed For 1/3 The Equity Requirements Of Buying.

5. You Reap The Rewards Of Your Efforts Vs. Paying  A Premium For Others Efforts.

 

Question: What Does It Take To Get Started in Self Storage? 

 Answer:  http://www.StorageAuthoriyFranchise.com   Or

Three out of the following Four of the following items.

1 Time

2. Experience

3. Money

4. Web Based Platform For Branding, Rental And Operational Systems.

With Storage Authority on your side you will have the Experience and Web Based Platform.  And we will help reduce both the time and money you will need to be successful.

Check Out http://www.StorageAuthorityFranchise.com To Learn How You Can Get Started Today.

Or Contact Storage Authority Co Founder Marc Goodin directly at marc@StorageAuthority.com or 860-830-6764.

Note:  This is not a solicitation for Storage Authority Franchise.  Offerings can only be thought the Storage Authority Federal Disclosure Documents available via the Storage Authority Franchise web site.

 

The State Of Self Storage June 2015 – new & old

The State of Self Storage June 2015 – New & Old
Its been an incredible spring.  The basics are the same but the are always new ideas, strategies, technologies and marketing that must be considered.

Marc Goodin at the ISS Spring Conference

The Spring ISS conference was a huge success for everyone who attended.  Here is one Q/A on customer service presentation I gave: http://www.insideselfstorage.com/videos.aspx
If you would like me to email you the slides from my ISS presentation on “Common Self Storage Construction Mistakes you do not want to make.” just send me an email at marc@storageAuthority.com

Self Storage Construction is on the rise!

Also please feel free to email me if you have any construction questions.  And if you are looking for prequalified vendors to help with your construction project send me an email and I will tell you who we use.  You won’t won’t to miss my article this summer in ISS magazine on developing a construction budget!
We just soft launched Storage Authority Franchising last month.  Here is a link to an article by Sparefoot about our and your future. http://news.sparefoot.com/1323-storage-authority-plots-growth-strategy    If you are looking for the most profitable way to get started in self storage or are looking for the extra rocket propellant to make huge profits for your existing facility, check out our web site and send me an email and let me know when we can talk. Become one of our Founders Club members in the next 90 days for extraordinary additional benefits! www.StorageAuthorityFranchise.com
Technology is expanding everyday.  Here is a “hot self storage market map” based upon tons of data from a new beta site by Paul Dacus.

Self Storage Hot Spots!

It won’t be long before you can give your address and in no time you will have a mini table top feasibility study. He is already predicting:
LA is the best major Area for self storage, at 4.72 of relatable sf/per person, it is less than the average of the top markets at 6.5sf/person.  And Dallas is the worst place for self storage being over built at 7.88 sf rentable space/person.
Until Illustorage is available send me an email and I can give you a couple of very inexpensive ideas to get your initial table top feasibility review done.
I keep hearing managers say the best way to rent is in person and in fact that is how they rent most of their units.  Please Please check with your managers to see if this is the case.  This is what the renters want:
Learn how to rent on the phone & on line!  It is critical for your future success to perfect both of these rental options.
BANKING:
Here is a chart from one of the speakers at the ISS conference.

We hope our managers are doing better - but are they??

Here are three simple marketing ideas from my book Crush The Competition  that will make you money day after day.  But you have to require your managers do them without exception.
1) Week 57 – Five Questions To Ask Every Potential Renter To Rent More Spaces.  A simple chapter I guarantee will make your thousands of dollars a year.  Most managers know these questions but based upon experience most only ask a couple of these critical questions.
2) Week 59 – Visitors to Renters – Take Them for a walk to educate, Make A Friend, Establish Rapport and overcome objections. A chapter on that teaches a manger how to rent a unit.

3) Week 101- Ask for the Sale….Again! A chapter full of ideas on how to close more sales.
It is sad to realize that so much time and money is spent to get potential customers in the door and in front of our managers and yet, so many do not rent for one simple reason: the manager did not ask them if they wanted to rent.
If is is so simple why are most facilities and your mangers not following good sales & marketing practices?  Simple, no one is training them and ever if they are half trained no one is requiring them to follow the basic rental steps. This is why there is an army of clerks or order takes running our facilities vs. managers and sales experts.  This is where Storage Authority makes a huge difference, we teach, we train and we provide written how too manuals.  Not only do we require its done right but we confirm its done right.  We make being an owner & manager more fun and profitable.
So why is this section called banking?  Because bankers know the value of franchising is the franchise provides expertise and systems that help insure the problems noted above will not happen and franchises will reach profitability much faster and at a higher level. (of course they also love the branding aspect of franchising) That is why it is so much easier to get a loan for a restaurant franchise or hotel franchise than Joe’s Motel.
Storage Authority is presently working with banks that understand both the value of franchising and the SBA program to reduce our frachisees loan costs, restrictions, down payments etc to get a loan. In case you did not hear Storage Authority franchising is now an approved by the SBA, a huge win for our franchisees.
Cheers
Marc
ps As always have a question – send me an email and I will be happy to reply.
Marc Goodin 
 

Storage Authority
101 NE Third Ave. Suite 1500
Fort Lauderdale FL 33301
Marc@StorageAuthority.com
1-844-33-STORE
Direct: 860-830-6764
www.StorageAuthorityFranchise.com   We’re BIG on Your Success!
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